Conceptualism (lat. «conceptus» - idea, the concept) - the literary, art, intellectual and philosophic post-modernist cultural direction of the 1960-70th, created in Europe and the United States. Influence of culture, art, philosophy on conceptualism is based on human tendency to experiments, upgrade, stylization of traditions. The main objective of conceptualism - to carry the idea. The exhibition of conceptual art "Keywords" will take place in gallery of the modern art Baku Creative Center.